3 Key Takeaways from the MAM Summit

A blog post highlighting three major takeaways from a panel discussion I was on.

3 Key Takeaways – and Great Karma – from the 2014 Mid-Atlantic Marketing Summit

How to SPIN more Awards out of Thin Air

To be really effective at selling professional services you need to leverage not just traditional BD sales staff, but also the efforts of your project staff that interact onsite with the client. This article will introduce an age old commercial selling framework (“SPIN” Selling) and illustrate how it can be applied to government contracting.